Martin Desmarais of IndUs Business Online authored a Special Report: Education Franchising where he states that the influx of new franchise concepts in all segments of the industry over the past several years has left many franchisors dizzy from trying to keep up with the competition. The franchise education sector has likewise seen its share of new concepts, but the growing demand suggests that there is plenty of room for all and franchisors are worrying less than their counterparts about the competition and focusing on expansion.
Education franchise stalwart Kumon North America, consistently ranked as a top brand in the tutoring category, continues to roll on in North America with more than 1,800 centers and 250,000 students enrolled. Worldwide, there are 4 million students studying at more than 26,000 Kumon Centers in 45 countries.
In the first half of this year, Kumon North America increased its new center openings 37 percent compared to the same period last year with openings in Seattle, Atlanta, New York, New Jersey, Connecticut and Philadelphia, according to the company. Kumon expects to open an additional 68 Kumon centers this year. In the past five years, the average Kumon center enrollment increased 55 percent, and overall, the company has 80,000 more U.S. students than in 2002, the company said.
The Teaneck, N.J.-based Kumon North America attributes its success to its franchisees and employees and their passion for educating children.
“Kumon franchisees often leave the corporate world for a rewarding career to help children and their communities,” Deven Klein, vice president of Kumon franchising, said in a recent statement about the chain’s growth. “Education is vital to a community’s prosperity and Kumon instructors have a strong conviction for improving society through education.”
The Kumon Method of learning was founded 50 years ago in Japan by Toru Kumon, a teacher and parent who wanted to help his son do better in school. Kumon’s belief that every child possesses untapped abilities and the potential to excel remains central to Kumon’s philosophy. Today, Kumon franchisees help students improve their math and reading skills with daily practice and self-paced advancement.
New entrants into the education franchise segment have shown an ability to jump right into the fray and find some success.
The Lexington, Mass.-based Chyten Educational Services, which was started in 1998, but began franchising last year, has already opened half-a-dozen franchise locations to add to its five corporate centers. All current locations are in Massachusetts. Services offered include: standardized test preparation, subject tutoring, application essay writing, educational psychological testing and school partnership programs. All of its tutors are required to have a minimum of a master’s degree and have teaching experience.
According to the company, it will have 25 to 35 franchised locations throughout the United States by the end of 2008.
“In just seven or eight months, we’ll have doubled the size of our company through our franchising program. We’re building on the foundation of the original five centers and the reputation we’ve achieved as the leading provider of tutoring and test prep services in the Commonwealth,” Neil Chyten, founder and chief executive officer of Chyten said in a statement. “Our franchise owners are high quality people who believe in the principles of providing quality educational services to the youth of Massachusetts. We’ve raised the standards in the industry and we’re bringing a new way of educating young people to more and more communities throughout the Commonwealth.”
“This is the most competitive educational environment for high school students applying to college in our history. Students need every advantage they can get to help them get into the college of their choice. We provide very high quality tutorial services, as well as the most unique and successful methods of helping them raise their SAT and ACT scores,” he added. “Now, as we expand, we’ll be able to help even more students throughout Massachusetts achieve their goals of getting accepted into the college they most want to attend. We’re proud of what we do, and we’re particularly proud to be able to help more and more students as we continue our expansion.”
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