The Boston Globe reports that  Elements Therapeutic Massage, a chain of massage studios, said it is seeking franchisees to roughly double its store count in Massachusetts.

The Colorado-based company says there are currently 11 Elements Therapeutic Massage studios in the Bay State; its first Massachusetts studio opened in 2007.

The company, which has 78 locations nationwide, said it has identified Massachusetts as a strong market for its services.

Why? According to the company, middle-class consumers have grown more comfortable with seeing therapeutic massage as a way to reduce stress. So perhaps the Bay State is a high-stress hotbed, and the locals are resorting to restorative rubdowns in droves.

In any case, the company said it is looking for franchisee candidates as it plans to award 12 more locations in Massachusetts. To that end, it has scheduled a franchise event at the Marriott in Newton in early April.