10 Things I Know About…Buying a Franchise
FYI, General Information on Franchising May 26th, 2008
Mark Dubinsky, President of Dunkin Donuts Independent Franchise Owners, (DDIFO), which represents more than 1,700 member franchisee owners in 12 states. He was also CEO of his family’s 27-unit franchised network of Dunkin’ Donuts shops. NEFA member, Dubinsky wrote in the Worcester Business Journal.
10. Do Your Homework
Work for an existing franchisee for at least three months to see if you are passionate about the business.
9. Philosophy Matters
Make sure you are comfortable with the franchisor’s management team, culture, strategies and tactics.
8. Fine Print
Read and understand every word of the franchise agreement and any other documents you will be required to execute.
7. Gather A Team Of Experts
Hire competent, experienced professionals to advise you.
6. Key Disclosures
Read and understand the Franchise Disclosure Document (FDD). For more information, check out this web site: http://www.ftc.gov/bcp/franchise/faq1.shtm.
5. Get References
Speak to at least 10 existing and 5 ex-franchisees about the pros and cons of being a franchisee.
4. Legal Reference
Understand the details and the quantity of any litigation between the franchisor and its franchisees.
3. Business Reference
Speak to the independent franchisee organization(s) (if any) and try to get any remaining questions answered.
2. Money In The Bank
Make sure you have sufficient capital to meet all of your current and future obligations.
1. Listen To Your Heart
Prospective franchisees must understand the business reasons why they should become a franchisee.




May 27th, 2008 at 10:23 pm
[...] Mark Dubinsky, Mark Dubinsky, President of Dunkin Donuts Independent Franchise Owners, (DDIFO), which represents more than 1,700 member franchisee owners in 12 states, has a nice post about 10 things about buying a franchise. [...]
May 28th, 2008 at 8:55 am
Great tips, Mark. Number 10 is one so few people think about. Some franchises require you to work in the franchise, others are okay with absentee ownership. Still, spending a little time “behind the counter” will let you know if you truly believe in the product, and will also give you insights into customers and operations that will contribute to your success.