NEFA Presents: “Identifying and Selecting High Performance Franchisees” a panel discussion on awarding your franchise to the best candidates. 

If you are interested in selecting the right franchisees, this panel can help you. 

It’s important to look at franchisees financial situation, business experience and perform background checks, but assessing personality type, behavior, skills, and management style are often overlooked.

Quite often, it is the individual behavior of a franchisee that indicates the likelihood of success of failure.

This panel will discuss how to choose candidates that resemble your most successful franchisees.  

NEFA explores this important topic with a panel of two industry experts:

Panelists: 

Fred Berni, CEO, Dynamic Performance Systems, Toronto, ON, CN

Since 1988 Dynamic Performance Systems has been helping franchisors select high performing franchisees. Their flagship product, the FranchiZe Profile, is based on research designed to identify what beliefs and attitudes successful retail franchisees have in common. Third party research into the profile's impact on franchising and its success rate is well documented.

Ongoing 3rd party validation studies on the effectiveness of the FranchiZe Profile in predicting performance of a franchisee provide a window on how franchisee selection has changed over the years.

Since the success of the FranchiZe Profile, Fred has expanded Dynamic's services to include predicting the performance of retail store managers and QSR service staff.

Some of the franchise systems that use the FranchiZe Profile: Alphagraphics, MAACO, Melting Pot Restaurants, RadioShack, and Regis Corporation.

Fred Berni
Dynamic Performance Systems Inc.
478 Valermo Drive
Etobicoke, ON, Canada M8W 2M7
North America: 1-800-719-9993
fred@DynamicPerformanceSystems.com

Craig Slavin, President,  Franchise Navigator, Chicago, IL, USA

Drawing on over 30 years of solid experience directly in concept creation, franchise development and franchise sales, Craig has been a franchisor and a consultant to hundreds of worldwide organizations.

Franchise Navigator, an on-line process developed in 1997, utilizes a franchise-specific behavioral tool for the acquisition and selection of franchisee candidates. By surveying existing franchisees a high performer profile is created and that profile is used to recruit more people who resemble the most successful franchisees. Inbound candidate results are available instantly to see how they compare to the high performer profile.  Franchise Navigator also develops sales strategies, brochures, eBrochures and websites that are targeted towards a company’s specific franchisee high performer profile.

Some of the companies that use Franchise Navigator:  YUM Brands, Sears Dealer Stores, PuroClean, Money Mailer, Handyman Matters, Ace Hardware, Navis Pack & Ship, Jenny Craig, and Bark Busters, just to name a few.

Craig Slavin
Franchise Navigator
2275 Half Day Road, Suite 350
Bannockburn, Illinois 60015 USA
847-465-0111
craig@franchisearchitects.com

Moderated by: Jim Coen, Executive Director of NEFA