November 13, 2007: Good News, Bad News Expert Media Panel Sponsored by: Law Offices of Suzanne C. Cummings & Associates, P.C.
A positive headline can drive new customers to your franchise. A negative story can be tragic to your bottom line.
NEFA explored this important topic with a panel of media experts:
Panelists:
Moderated by: Steve Dubin is President of PR Works
September 18, 2007: Mark Kiekenapp, Franchise Outsource, Sponsored by National Franchise Show Boston
Mark is a managing partner of Franchise Outsource, a national Franchise Development Company assisting franchisors in building effective sales processes, franchise development strategies, and franchise recruitment advertising. In addition Marc is the President of Marc A. Kiekenapp & Associates.